Beginning an email marketing campaign can be confusing since there are many different aspects that you need to incorporate in order to be successful. Many people don’t know where to start when it comes to email marketing, so we’ve written this article to help you along the way!
Don’t over use words like “Buy now!” It will eventually backfire. These kinds of approaches are overused, and can give your emails a spam-like feel. It can cost you customers. Consumers understand that your goal is to sell products, so work on relationship building and the sales will usually follow. They will appreciate your efforts and be more likely to purchase from you.
You should use all types of resources, and learn as much as you possibly can concerning email marketing. You can read books at the library, check out blogs and join forums. Also, attend as many classes and workshops as you can find locally.
Use A/B testing to test subject line variations. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
Marketing emails should contain very few graphics. A lot of email services don’t allow photos, so a photo dependent approach is not effective. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
The greater number of choices you give your subscribers, the greater impact your email marketing is going to have on your profit. This can include how much mail they will receive, how frequently your newsletter will be sent, and how much of their personal information they want you to have. The greater amount of control that your customers have over this, the more comfort they will experience.
Make sure that your customers give you permission before sending them correspondences via email. If you fail to do this, you will destroy the trust of your existing customers and generate negative word of mouth. You may even be banned by some ISPs and this can severely impact your business in a negative way.
Enhance your email marketing campaigns with both active and passive feedback. Active feedback is simply asking your readers for opinions and other suggestions they might have. Passive feedback is more subtle and even invisible to the reader. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
Do not send any emails that use images to get critical information across. There are lots of emails that don’t show pictures automatically. Your message will become impossible to read if the images are not displayed correctly. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.
Armed with new information, you should be able to use email marketing effectively. Be sure to think about all of the information available to you. Read this article again if you need to.